Brand Identity
Baseline Crop Letterhead
An A4 letterhead that signs itself instead of announcing itself — pristine writing field above, a giant Archivo Black wordmark cropped by the bottom trim edge.
- 118pt trim-cropped foot wordmark
- Clean mono header
- Generous writing field
Made with AI
Model: Generated via Popcorn Editor
“Loud experimental A4 letterhead 210×297, single artboard, 300dpi, cmyk, bleed 3, for invented studio ATELIER RUUM (Amsterdam — never a real brand). Swatches: Ink cmyk [0,0,0,100], Paper cmyk [0,0,0,0], Vermilion cmyk [0,82,90,0]. Header: `ATELIER RUUM — GRAFISCH ONTWERP` JetBrains Mono 7 Ink at (12,14) with a right-aligned `REF / DATUM` JetBrains Mono 7 line x 120–198; hairline Ink rule (0.5pt) x 12–198 at y 20. Recipient block: `Aan:` + 3 JetBrains Mono 9 Ink lines at x 12 from y 34. Letter body Archivo 400 size 10.5, 6mm leading, x 12, y 60, w 140 — 3–4 short Dutch-flavored sentences, e.g. `We ontwerpen identiteiten die werken — op papier, op straat, op het scherm.` (no lorem). Vermilion registration cross (4mm arms, 0.75pt) at (192,34). Footer contact JetBrains Mono 6.5 Ink one line at y 252: `Keizersgracht 88 · Amsterdam · ruum.studio · +31 20 555 0180`. HERO: `RUUM` Archivo Black size 118, fill Ink, x 12, y 262, h 45 — the baseline runs past trim so the bottom ~8mm of the letterforms crops into the 3mm bleed; commit to the crop, do not shrink (4 caps ≈ 120mm, fits the 186mm live width). Groups: Header / Letter / Cropped wordmark. Validate --compile.”