Brand kits

A Brand kit is a reusable set of colors, fonts and guidelines for a brand. As the app puts it: "Reusable colors, fonts and guidelines. Pin one to a design and the assistant designs to it, while the color and font pickers surface the same tokens." Set one up once, and every design your team makes can start on-brand.

Where brand kits live#

Brand kits are workspace-scoped — they belong to the workspace, not to a single design, so everyone on the team draws from the same set.

To manage them, open the user menu (your avatar, top-right) and click Members to reach the workspace settings page. Scroll to the Brand kits section. If none exist yet, you'll see the empty state: "No brand kits yet. Create one to keep designs on-brand."

Editing a brand kit is open to Owner, Admin and Member roles. Viewers don't see the section at all — read-only members can use kits that are already pinned, but they can't change them. For the full breakdown of what each role can do, see Members, roles & seats.

Creating a kit#

Click New brand to open the Edit brand kit dialog, then give the kit a Name (for example, "Acme Corp").

If you're starting from scratch, click Start from a Claude-inspired kit. It pre-fills a restrained warm-neutral palette, a serif-and-sans font pairing, and a starting voice and set of guidelines — a tasteful baseline you can then bend to your own brand rather than a blank form.

Colors#

Under Colors, click Add color for each brand color. Every row has a swatch and hex value plus an optional role label — primary, accent, background, and so on. Up to six colors preview as dots on the kit's row in the list, so you can recognize a kit at a glance.

These colors become brand tokens that the color picker surfaces first when the kit is pinned. If you also work with named print swatches, see Swatches (process & spot).

Fonts#

Under Fonts, click Add font for each typeface. Each font has an optional role (heading, body) and a family chosen from a fixed catalog.

The font catalog is deliberately limited to families the Assistant can actually apply. That means you can't author a brand font the AI would then be unable to use — every choice here is one it can honor. More on available families in Fonts & the Font Book.

Voice & tone#

The Voice & tone field captures a short description of how the brand speaks — for example, "Warm, confident, plain-spoken." Keep it to a phrase or two; it sets the register for any copy the Assistant writes.

Guidelines (DESIGN.md)#

The Guidelines (DESIGN.md) field is a Markdown text area for the full brand brief — layout preferences, do's and don'ts, spacing rules, anything you'd tell a new designer on day one. The in-app hint says it all: "Markdown. Injected into the assistant so every edit follows it."

This is the single strongest steer you can give the AI. A short, specific DESIGN.md does more to keep work on-brand than any number of one-off prompts.

Pinning a kit to a design#

A brand kit only takes effect once you pin it. Open a design, open the Assistant panel on the left, and find the options row. Use the Brand dropdown to pick one of your kits — the hint reads "Pin a brand so colors, fonts and tone stay on-brand." Choose No brand to clear it.

Once a kit is pinned:

• The Assistant designs to it — using your colors and fonts, and writing in your voice, guided by DESIGN.md.
• The color and font pickers surface the kit's tokens first, so working by hand stays on-brand too.

There's a dedicated walkthrough of the AI side in Designing on-brand with a brand kit.

Editing and deleting kits#

Each kit row in the Brand kits section has Edit and Delete actions. Edit reopens the same dialog; changes apply to any design where the kit is pinned.

Delete asks to confirm: "Delete '{name}'? Designs using it will keep their current look but lose the brand link." In other words, deleting a kit never changes how existing designs look — it only removes the live link, so the Assistant and pickers stop steering toward it.

Tip: keep one kit per brand rather than many near-duplicates. If two products share a look with a tweak or two, a single well-written DESIGN.md usually covers both better than a second kit.

Where to go next#

Put a kit to work with the Assistant in Designing on-brand with a brand kit, or walk through building one end to end in Build a brand kit and stay on-brand.