Designing with the AI Assistant
Designing on-brand with a brand kit
A brand kit is a set of design tokens the assistant applies to this file — your colors, fonts and tone, bundled into one thing you can pin. Pin it once and the Assistant stays on-brand for the whole design, so you never have to repeat your hex codes and typeface names in every prompt.
Why pin a brand
Without a brand kit, keeping work on-brand is manual: you paste the same palette and fonts into prompt after prompt, and hope the Assistant remembers. Pin a kit and that repetition disappears. The Assistant reads your brand's tokens and applies them automatically, so a request as short as "add a hero banner for the summer sale" comes back in your colors and type — not a generic guess.
This is built for marketers and teams who produce a steady stream of on-brand collateral: social posts, flyers, one-pagers, labels. Set the brand once per design and spend your prompts on the message, not the styling.
Where it lives
You'll find it in the Assistant options flyout — click the sliders icon in the composer bar to open it.
Scroll to the Brand kit section. It contains a single Brand dropdown:
- The default is No brand — the Assistant works with no brand steering.
- Pick a kit from the list to pin it. The label turns green to confirm it's active, and the pin travels with the design.
The Brand kit section only appears once your design is saved and your workspace has at least one brand kit. If you don't see it, save the design first (it starts life as "Untitled") — and check that a kit exists in your workspace.
What steering does
Once a kit is pinned, two things happen:
- The Assistant goes on-brand. Every build it does — new text, shapes, backgrounds, restyles — draws from the kit's palette, fonts and tone of voice. You don't have to name a color or font for it to reach for the right one.
- Your manual edits stay on-brand too. The same tokens populate the color and font pickers, so when you tweak something by hand in the Properties panel, your brand colors and typefaces are right there at the top of the list.
The pin persists with the design, so reopening the file keeps the brand in force — no need to re-select it each session.
Where brand kits come from
Brand kits are workspace-scoped: they're created and managed in your workspace, not in the editor. This page only consumes a kit that already exists.
A kit can hold color tokens, font tokens, gradient tokens and brand guidelines — the raw material the Assistant draws on. To author or edit one, see Brand kits, or follow the walkthrough in Build a brand kit and stay on-brand.
Switching or removing
Changing brands is a one-click affair — reopen the Brand dropdown and pick a different kit, or choose No brand to unpin entirely.
| Action | What it does |
|---|---|
| Pick a kit | Pins it to this design; label turns green |
| Choose No brand | Unpins — the Assistant stops applying brand tokens |
| Switch to another kit | Swaps the active brand for this design |
Every one of these choices affects only the current design. Other files in your workspace keep whatever brand they had pinned.
Tips for on-brand results
- Still state your intent. The kit handles the look; you provide the brief. Keep telling the Assistant what you're making — "a sale flyer", "an event poster", "a product label" — and let the brand fill in the colors and type.
- Combine it with Plan before building. When you're starting a whole design, turn on Plan before building in the same options flyout. The approved art-direction plan — palette, typography, layout — then reflects your brand from the very first step, before any element lands on the Canvas. See Refine my prompt & Plan before building.
- Give clear constraints anyway. A pinned brand doesn't replace a good prompt. Sizes, exact copy and placement still matter — Writing prompts that work covers the recipe.
- Extend it to imagery. AI-generated images can follow the same direction — describe your subject with brand-appropriate style cues so photos and illustrations match the rest.
Pin a kit, and staying on-brand stops being a chore you police prompt by prompt. Next, learn to build a brand kit if you don't have one yet, or sharpen your requests with Writing prompts that work.